| A book can help you expand your business in the way no form of advertising can. This practical course is designed to help entrepreneurs, businesses, and organizations self-publish as well as gain a complete understanding of this often complicated marketplace. Learn how to understand your publishing options and how to select the best pathways given your business and personal objectives. You will learn how to work with print-on-demand (POD) companies that print books in small quantities economically. All participants will gain an understanding of the decision-making framework and what factors drive decisions in self-publishing.
Agenda
Unit 1
Self-publishing overview and today’s marketplace
Models of traditional and self-publishing and eBooks
Understanding formats: paperback, hardcover, EBooks, Kindle, iPAD
Statistics and facts about bestseller lists, print runs, and the pros and cons of self-publishing versus traditional publishing
eBooks and their future
Unit 2
Specific publishing goals and objectives
Discovering which option is right for you: eBook, Print, or both
Types of books that have been successful in various Industries
Formulating specific publishing goals and objectives
Your business objectives and how a book fits into your business plan
Unit 3
Making your Book More Marketable Part 1
Defining your target market in greater detail and focus
Analyzing your reader and identifying main and sub-markets
Consumer-based marketing vs. Business to Business and how to blend the two
Target marketing to associations, media pitching, and internet marketing, and reviews.
Marketing and media interest trends
Unit 4
Making your Book More Marketable Part 2
Smart content development and trends
At market/publishing trends and how to identify them
Publishing seasons and identifying the best possible time and placement for your book
What it takes to make your book marketable and how to do book store research
Creating a book launch calendar
Exploring various research tools to better understand the market for your book
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