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social marketing

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ST. CHARLES ARTS COUNCIL CLASSES:
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Get under the hood of inbound marketing and learn how to monitor measure and manage the integrated results of your inbound marketing activities at a more advanced level. We’ll focus on the data that actually matters and how it is influenced by visitor/user engagement. Gain deeper insights into user behavior; learn how to track meaningful conversions, measure visitor engagement and how to use landing pages more effectively – including how to create forms that get results. Agenda Unit 1 Visitor engagement Understanding the user experience – fact and friction Identifying your metrics – tracking the right things Integrating social media & email marketing results Unit 2 Analyzing visitor behavior Tracking & heat-mapping software Understanding Google Analytics – the key numbers Data analysis – entrance/exit pages etc. Unit 3 Leveraging conversion pages Landing page design best practices Landing page optimization – step by step Build Successful Forms for data collection Unit 4 Conversion tracking Defining the conversion process Using G/A funnels & goals How to identify friction in the funnel (user experience)

4040002

Online 24/7; sessions starting 04/02/2018,ending 04/27/2018

Tuition: $195.00

Supply Fee: $0.00

Location : Online



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Come get the knowledge needed to implement a mobile marketing plan for your organization. Find out about proximity marketing, mobile marketing metrics, and developing a mobile marketing campaign. Learn how to promote your app on the web, building a landing page for your app, and advanced tracking of your application usage. Then take home a blueprint for creating guidelines and standards for your mobile marketing effort, and how to measure its success. You will leave this course with the knowledge to implement a mobile marketing plan for your organization. Agenda Unit 1 Mobile Marketing - From Text to App - SMS/MMS Marketing - Non-Native Apps - Native Apps - Leveraging Existing Apps Unit 2 Strategy Design - Intent/Goals - Metrics - Platform decisions - Pricing implications Unit 3 Campaign Design - Elements of a Successful campaign - Design choices and implications - Case study of a successful campaign - Measuring success Unit 4 Campaign Execution - Timing - Integration with other campaign elements - Cross organization training - Gaining customer buy-in

4040003

Online 24/7; sessions starting 04/02/2018,ending 04/27/2018

Tuition: $245.00

Supply Fee: $0.00

Location : Online



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Acquire the basic skills to boost your website traffic, including how to analyze your visitor traffic, how to use search engine optimization to get greater visibility and exposure in Google searches, and how to redesign your web site copy to increase your visitors and results. No experience necessary, but if you are at an advanced level, your instructor is an SEO expert and can answer your toughest questions as well. Agenda Unit 1 Why web site analysis works Why web site managers analyze their visitor traffic Creating goals and objectives for your web site Understanding the web site visitor experience How data analysis can improve web site outcomes Unit 2 How Google Analytics functions Setting up Google Analytics accounts Analyzing traffic sources and visitor traffic Redesigning pages to improve retention Testing web site versions with Google Optimizer Unit 3 Search Engine Optimization Understanding how page ranking and positions are determined Redesigning the title bar, alt tags, heading area, and links your URL Keyword density and rewriting web page copy Strategies to improve your page rank Unit 4 Moving to Web 2.0 Generation Y and the Web 2.0 Attitude Developing user-created content Creating interactive web sites The future of web sites

4040004

Online 24/7; sessions starting 03/05/2018,ending 03/30/2018

Tuition: $195.00

Supply Fee: $0.00

Location : Online



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Increase your online savvy and ability to position yourself and your organization for greater success. Experience the interaction and big take-aways from studying with top-notch professionals. Your instructors not only work with these tools every day, but speak at national conferences and train others. Your teachers have tips you have not discovered yet. Learn more about Google Analytics, Google apps for business, and Google+ . Acquire new tips and techniques. Just one new tip can mean greater productivity, effectiveness and even profitability for your work. Three one-month courses.

4040001

Online 24/7; sessions starting 02/05/2018,ending 04/27/2018

Tuition: $495.00

Supply Fee: $0.00

Location : Online



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You have a website, but why will your customers want to come back or buy something or take action? Do you really know who you are selling to? Do you know what you want to say to them? Do you know how you want to say it? Discover ways to identify who your ideal audience is. Learn how to create content that is engaging and purposeful. Find out what you want to say to them. Explore where you want to say it. And finally, find out how you want to say it. In one month, you will be better equipped to create your own content marketing strategy and create a content-rich website that exceeds the needs of your visitors. Agenda Unit 1 Knowing Who You Really Are Targeting -Identify Audience Types -Develop Different Personas -Specify Buying and Selling Cycles – How your audience buys vs. How you sell Unit 2 Choosing What To Say -Learn how to perform a Content Inventory for your website(s) -Create Pillars of Content – your main topics -Filling Gaps – Figuring out what content you can use and what new content needs to be created. Unit 3 How Do You Want To Say It and Where Are The Best Places -Choosing content types -Figuring on where your audiences are and where you should be. Unit 4 How To Measure If Your Strategy Is Working -Setting up systems to watch audience behavior -Setting goals and using analytic tools to measure and judge your success.

4040005

Online 24/7; sessions starting 03/05/2018,ending 03/30/2018

Tuition: $195.00

Supply Fee: $0.00

Location : Online



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It seems that nearly everyone is carrying and using a smart phone these days. Whether you favor the Android, iPhone or Blackberry platforms, once you get used to having Internet access with you “everywhere” you go, it’s hard to be unplugged. Smart organizations across the globe are investing in building smartphone applications. The challenge with traditional smartphone applications is that development is highly technical and very expensive. In this four week course, we will provide you with step-by-step instructions on how non-technical users can build, deploy and market smartphone applications across Android and iPhone platforms. This course is ideal for business owners and executives who want to understand how smartphone applications can be inexpensively built and also for technical users who want to understand to how quickly deploy smartphone applications. NOTE – This course will not include any programming. At the end of this course, each participant will discover how easy they can build smart phone applications for their businesses, without any of the programming which is normally required. Agenda Unit 1 - Why your organization should leverage smart phones - Ideas for smartphone applications - The smartphone landscape & platform options - RSS feeds explained - What is twitter? - What is Facebook? - What is YouTube? - What is a blog? - What are QR codes? - Web apps vs smart phone applications - Building your first application Unit 2 - Building your second application - Basic image manipulation for smart phone use - Sharing your application with others - Previewing your application on a smart phone - Tracking your application usage Unit 3 - Building your third application (2 week project) - Options for monetizing your application - Understanding publishing guidelines for applications Unit 4 - Deploying to the App Stores - Monetizing through AdMob - App builder roundup

4040006

Online 24/7; sessions starting 03/05/2018,ending 03/30/2018

Tuition: $245.00

Supply Fee: $0.00

Location : Online



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Come get a fundamental yet advanced introduction to eMarketing, including improving email promotions, analyzing your website traffic, doing search engine optimization, and how to successfully employ online advertising. Relevant for any type of organization, including businesses, companies, non-profits, and government agencies. No eMarketing experience or expertise is necessary. If you are already at an advanced level, your instructors are experts and can provide the latest most advanced information and answer your toughest questions. Three one month courses.

4040007

Online 24/7; sessions starting 02/05/2018,ending 04/27/2018

Tuition: $495.00

Supply Fee: $0.00

Location : Online



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Find out what goes on behind the scenes on Facebook Pages and how to increase the chances that your message is seen and acted on. Discover new tools and proven techniques to increase business and expand your reach. Discuss how to adapt your marketing message for the Facebook platform and how to integrate Facebook across all marketing areas. This is an advanced class and assumes you have started a Page on Facebook and have some basic knowledge of the platform. It includes the most current updates Facebook has made to Pages. Agenda Unit 1. Designing Your Facebook Page to Be a Marketing Platform Optimize Facebook''s settings and features to improve branding and find-ability Learn how to use the Admin Panel and how to navigate around your Page as your Brand and as your Personal Profile. Discover applications and design strategy that are necessary to get the most out of your Page Learn how customized applications are developed and what they can do to increase business and fans Discuss case studies and update your Facebook marketing strategy to fit your business goals Unit 2. Sharing Content on Your Page that Increases Brand Engagement Understand the elements in the share bar and how to more effectively use them: status, photos, links, tagging, etc. Discover top sources for Page content that increases engagement and grows your fan base Develop your own editorial calendar and learn if a team approach to posting and responding will work Learn to analyze the content with Insights and analytics and discover what keeps people coming back to your page Unit 3. Engaging with People on Facebook for Marketing and Customer Service Learn how Facebook decides which of your messages makes it into your fan''s timeline Discover why engagement is so critical and how to get your fans involved in promoting your business Understand how to effectively respond and moderate posts that are positive as well as negative Discuss critical social media policies and strategies to have in place so you don''t get blocked or disabled or hated by your fans Unit 4. Promoting and Advertising Techniques to Increase Business and Expand Your Reach Learn how to use Facebook Advertising and decide if it will work for your business goals Discuss different types of promotions brands use to drive people to their Page Discover the various types of social plug-ins that will help you bring your Facebook message to a wider audience on the web Re-thinking your Facebook strategy now that you have gone through the class Create a professional development plan to continue learning once the class endRequirementsInternet connection ,IE8 or higher, Chrome, FireFox and access to Adobe Flash Player

4040008

Online 24/7; sessions starting 03/05/2018,ending 03/30/2018

Tuition: $245.00

Supply Fee: $0.00

Location : Online



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Google+ has surpassed Twitter to become the second largest social network next to Facebook. Discover the best ways to use this popular and emerging social media platform to raise your online profile, and connect with current and potential new contacts. You’ll learn the advantages of using Google+, how it can help your organization to engage existing users and grow your base, and techniques for using the platform to create relationships, and expand your reach and knowledge in particular subject matter areas. Agenda Unit 1 What makes Google+ Unique -Why Use Google +? What makes it unique -How to Use Google + -Creating Posts and Messages -Sharing, and Google+ integration with other social media Unit 2 Bringing More Traffic to your site -How Google + will bring more traffic to your site -Developing relationships in Google + -How to get your content posted and reshared -Tips and tricks Unit 3 Connecting with Communities -Using Google+ Communities to connect with focused organizations, and highly interested and engaged users -Contributing to Communities to offer resources -Learning from Communities to gain additional knowledge and skills Unit 4 Stars: Advanced Tips -Using Google + as a conversation tool -Using Hangouts to broadcast your message -How to use Google + for all of your social media -What to Avoid: Google Negatives.

4040009

Online 24/7; sessions starting 04/02/2018,ending 04/27/2018

Tuition: $195.00

Supply Fee: $0.00

Location : Online



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If you are not reviewing your website statistics, then you are missing several key opportunities to profit from your website traffic. This course, aimed at non-technical users, will take you through all the key techniques and how to use website analytics using the world-standard Google Analytics, a free online tool. You’ll understand your visitor traffic better, learn how to calculate return on investment (ROI) for your online advertising, and find out how to get more conversions and sales from your website visitors. A must for anyone serious about leverage more success from their website. Agenda Unit 1 Key analytics -Importance of tracking your website -Introduction to Google Analytic -Installing Google Analytics to your site -Learning from visual analytics -Key analytics you should be reviewing weekly Unit 2 Understanding your website visitors -Understanding your website traffic -Understanding your visitors -Turning visitor traffic into profit -Search engine optimization (SEO) primer -Understanding search engine traffic -Determining high value keywords for SEO Unit 3 Key Techniques -Creating and using Goals -How to build a abandonment funnel -Optimizing your site based on funnel feedback -Creating and using Campaign Tracking Unit 4 eCommerce and ROI -eCommerce tracking -Calculating ROI from online advertising -Custom Reporting -Creating and using Advanced Segments -How to track across multiple domains -How to become Google Analytics Certified Partner

4040010

Online 24/7; sessions starting 02/05/2018,ending 03/02/2018

Tuition: $195.00

Supply Fee: $0.00

Location : Online



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Google has variety of web-based applications and tools to help you become more productive, including Gmail, Google Calendar, Drive, Hangouts, Documents, Spreadsheets, Presentations, and more. Move beyond the basic features you figured out on your own. Be able to use them to work collaboratively and increase productivity. Learn how to run online meetings and webinars. Learn the ins and outs of all the tools Google has to help you become more productive and improve your work communication skills. You will learn time saving tips and strategies to get more done in your work and personal life. Agenda Unit 1 Google Mail Composing, sending, and reading, and replying to email Organizing and searching email Managing account settings and contacts Using Chat, Apps, and other short-cuts Unit 2 Google Calendar Setting up Google Calendar Creating and editing events and tasks Sharing calendars and responding to invitations Notifications and printing Time saving tips and add-ons Unit 3 Using Google Drive: Documents, Spreadsheets, Forms, Presentations Google Drive and storage of online files Documents Spreadsheets and Forms Presentations Unit 4 Google Hangouts, Sites, Search, Chrome Hangouts - online meetings Beyond the search bar - advance google search strategies Creating a website with Google Sites Google Chrome

4040011

Online 24/7; sessions starting 03/05/2018,ending 03/30/2018

Tuition: $195.00

Supply Fee: $0.00

Location : Online



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Discover new ways to improve your email promotions, including when to email, what to email, and testing email copy. Then find out how to analyze your email response rates, including getting the bench marks for open rates and click through rates. Learn how to improve your email promotion and responses with tracking and testing. Get a basic introduction to email promotions. If you are advanced, your instructor is an email expert and can answer your toughest questions as well. Agenda Unit 1 Why email marketing Targeting promotions in the Internet Age Return on Investment (ROI) for email promotions The importance of permission marketing, relevant content, and opt-out options Integrating email promotion with other kinds of marketing Unit 2 How email works How commercial email vendors function Analyzing Open, click through and conversion rates Cleaning and updating email lists How HTML and text emails differ Unit 3 Writing email copy Writing a good subject line Writing email body copy Writing response and action copy Design and formatting email promotions Unit 4 Testing and tracking emails Frequency and best times to email How to test different emails Following up on inquiries Creating a one year email marketing plan

4040012

Online 24/7; sessions starting 02/05/2018,ending 03/02/2018

Tuition: $195.00

Supply Fee: $0.00

Location : Online



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